Industry Trends
How Domuso Supports Florida’s Needs
Florida's PMCs are navigating a uniquely challenging market. Here's how companies like Domuso help them tackle three of their biggest challenges.
Florida's PMCs are navigating a uniquely challenging market. Here's how companies like Domuso help them tackle three of their biggest challenges.
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Florida's PMCs are navigating a uniquely challenging market. Here's how companies like Domuso help them tackle three of their biggest challenges.
Florida's PMCs are navigating a uniquely challenging market. Here's how companies like Domuso help them tackle three of their biggest challenges.
Florida’s property management companies are navigating a uniquely challenging market. Fraud is spiking. The state has a wider digital divide than most, with large populations of both old and young to cater to. And with more than 20% of households speaking Spanish at home, communication gaps are no longer optional to fix.
In this environment, supplier partners play a critical role—not just supporting operations, but directly improving the resident experience and protecting revenue. Here’s how companies like Domuso help Florida PMCs tackle three of their biggest challenges.
According to a National Multifamily Housing Council (NMHC) report, 70.7% of rental housing providers nationwide reported a rise in fraudulent applications and payments over the past year. Additionally, YieldPro cited Florida as one of the fraud hotspots. From check scams to disputed rent payments, fund security has become a critical issue, and PMCs need a tool that actively protects them against loss. Digital certified funds are a frontline defense, replacing risky money orders with secure, Domuso-backed transactions. According to one Florida property manager, "Domuso’s platform allows residents to pay rent without disrupting their daily routine, and the fraud protection features are a game-changer for us.”
Chargeback protection is another layer of security, preventing disputed payments from disrupting operations or draining revenue. With these, Florida PMCs can reduce risk, save time, and stay focused on growing their portfolio.
From empty-nesters to digital-savvy millennials, Florida’s population reflects a wide range of digital fluency. PMCs need supplier partners that understand those needs, and offer solutions tailored to them. With payments, for example, younger residents prefer digital payment methods while the older generations still prefer checkbooks. "Even if our senior residents are not computer savvy, they can easily use mobile check pay—just snap a photo of the check and they’re done. It’s that easy," shares a Florida property manager. This kind of flexibility drives adoption across generations, improves on-time payments, and reduces front-office friction.
At the same time, many residents, especially millennials and Gen Z, expect more than just convenience. They want rewards. Programs that recognize on-time payments, lease renewals, and positive behavior are quickly becoming the norm, not the exception. For PMCs, these programs offer more than feel-good perks—they improve retention, boost satisfaction, and help properties stand out in a crowded market.
Florida is home to one of the largest Spanish-speaking populations in the U.S. with more than 20% of households speaking Spanish at home. That makes bilingual support not just a courtesy, but a business necessity in multifamily communities.
When residents can’t understand leasing instructions, payment processes, or support messages, it leads to delays and confusion. That’s why forward-thinking PMCs are prioritizing tools that offer bilingual onboarding, communications, and customer service.
“Resources for Spanish-speaking residents, along with Domuso’s mobile check pay, have helped us get to over 90% online payments,” said one Florida property manager. “The residents really love it.” When language isn’t a barrier, residents are more likely to engage, make on-time payments, and feel like valued members of the community.
Florida’s multifamily market is growing fast and so are the operational challenges. From rising fraud to digital and language gaps, PMCs need partners who can keep pace.
Success today means more than filling units. It means protecting revenue, improving resident experience, and running smarter, more adaptable operations. Domuso helps PMCs do exactly that with secure payments, bilingual support, and tools built for today’s rental realities.
The right supplier partner doesn’t just support your growth, they make it sustainable. Let’s talk about how Domuso can help your Florida communities thrive—request a demo at domuso.com/demo-request today!
